About Elerton

Elerton is an independent commercial partnerships practice based in Los Angeles.

Elerton is an independent commercial partnerships practice based in Los Angeles.

We work across entertainment, brands and rights-holder opportunities, identifying promising partnerships, bringing the relevant parties into the conversation and helping move them forward.

We work across entertainment, brands and rights-holder opportunities, identifying promising partnerships, bringing the relevant parties into the conversation and helping move them forward.

Our work can include talent collaborations, sponsorships, brand partnerships and other commercial opportunities involving rights-holders.

Our work can include talent collaborations, sponsorships, brand partnerships and other commercial opportunities involving rights-holders.

How We Work

01 — OPPORTUNITY

Clarify the Commercial Case

Get clear on the objective, what each side can offer and what a successful partnership needs to accomplish.

02 — FIT

Identify the Right Partners

Focus on the brands, talent, rights-holders and organizations that make sense for the opportunity.

03 — POSITIONING

Shape the Proposition

Define the angle, scope and value of the opportunity so it can be presented clearly.

04 — MOMENTUM

Move the Conversation Forward

Bring the relevant parties into the discussion, clarify next steps and help keep the process moving.